Unlocking a new phase of growth by going multi-product

Steve Klein (https://twitter.com/stevenklein) of LaunchNotes talks with Dave Schools of Hopin (https://twitter.com/daveschoools) about Hopin’s journey acquiring and building new products to unlock their next phase of growth.

Links

• Dave on Twitter: https://twitter.com/daveschoools

• Dave’s company: https://hopin.com/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

Show notes

(00:00) - Introductions

(05:48) - Acquisitions and building products

(18:16) - Deciding to build a new product

(29:18) - Collaborating across the company on a new product

(37:54) - Product-led growth or enterprise first? 

(39:51) - ​​Not sharing code bases across product 

(43:22) - How early is too early for a waitlist?

(44:48) - Deciding on a name for a new product

(47:38) - Sizing up the opportunity of a new product

Listen later? Here are the podcast links

Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df

Apple - https://podcasts.apple.com/us/podcast/nailing-the-transition-from-ic-pm-to-product-leadership/id1646061444?i=1000597440994