Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.

Links

• * Apri’s website: https://www.aprildunford.com/

• * April on LinkedIn: https://www.linkedin.com/in/aprildunford/

• * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(02:19) - Product led vs. sales led

(05:34) - Positioning vs. messaging vs. narrative

(14:59) - How to tie small product changes into your positioning

(21:34) - Expanding positioning to include more customers

(25:34) - Measuring the effectiveness of positioning and messaging

(36:24) - April's book about product positioning

(40:47) - Identifying companies with great positioning

(44:40) - Reinforcing positioning without reusing the exact same words

(48:53) - When to create and share a positioning document

Listen later? Here are the podcast links

Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df

Apple - https://podcasts.apple.com/us/podcast/nailing-the-transition-from-ic-pm-to-product-leadership/id1646061444?i=1000597440994