Product marketing like Apple and Louis Vuitton with Sarah Aleksich (Popmenu)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sarah Aleksich (https://www.linkedin.com/in/sarah-a-2818631/) of Popmenu about how to prioritize your time when joining a new company, the importance of “brand” within product marketing, and why it’s important to balance career experience with new perspectives when joining a company.

Links

• Sarah on LinkedIn: https://www.linkedin.com/in/sarah-a-2818631/

• Sarah’s company: https://get.popmenu.com/

• One of Sarah’s favorite products: https://www.copy.ai/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(08:23) - Bringing a product to market for the restaurant industry

(15:10) - Joining a new company as a marketing leader

(20:15) - The intersection of "brand" and "product marketing"

(27:58) - The importance of leveraging both gut feel and data in product marketing

(33:09) - Balancing career experience with new perspectives when joining a company

(36:57) - The excitement around AI in marketing today