Product marketers are the next CMOs with JD Prater (Osmos, Google, AWS)

We're thrilled to be joined on the pod by JD Prater. JD is a world class product marketer and well-known thought leader with great insights on the industry and practitioner chops to back it up. He’s currently Head of Marketing at Osmos, and he’s done stints as a product marketing leader at exciting companies like AWS, Google, Quora, just to name a few. He’s also deeply involved in product marketing communities like Sharebird and Product Marketing Alliance.

In this episode we discuss (1:10) breaking into product marketing, (5:20) why PMMs need to “influence without authority” and how to do it, (8:35) understanding the business and how the company makes money will make you indispensable, (10:44) getting the data team on your side, (15:10) knowing your product inside and out, (21:05) the journey from product marketing to head of marketing.

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Links from this episode:

* Connect with JD
* Osmos

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