PLG fails without great marketing with Matt Hodges (Atlassian, Loom, Intercom)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth.

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Links:

* Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb

* Top traits of product marketers - https://www.linkedin.com/pulse/top-traits-best-product-marketers-matt-hodges/?trk=articles_directory

: Check out LaunchNotes: https://launchnotes.com

: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

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Show Notes:

(00:27) - Intro

(04:49) - Leaning into marketing automation over heavy sales

(11:31) - Joining Intercom

(13:02) - Setting expectations in a new role

(20:02) - Jobs-to-be-done

(23:29) - Biggest missed opportunity with marketing sites

(25:43) - Matt's favorite marketing sites

(31:56) - Matt back at Atlassian

(37:39) - Audience questions