Office Hours Live 017: Every product launch tactic we could think of

Steve, Teddy, Blake, and Jake discuss a variety of product launch tactics, including waitlists, beta programs, communities, and cold outreach for getting the word out. They dive deep into how and when to use Product Hunt, and Jake shares some outside-of-the-box ideas to help move the needle on product launches.

Links

• * Product Hunt: https://www.producthunt.com/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(02:16) - Beta programs and pre-launch activities

(06:45) - Beta programs and pre-launch activities

(13:04) - Nailing product screenshots

(19:22) - Events and conferences

(23:24) - The power of cold outreach

(25:53) - The power of cold outreach

(30:48) - Thoughts on Product Hunt

(37:16) - Thinking outside of the box

Listen later? Here are the podcast links

Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df

Apple - https://podcasts.apple.com/us/podcast/nailing-the-transition-from-ic-pm-to-product-leadership/id1646061444?i=1000597440994