Office Hours Live 015: Know your competition

Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.

Links

• LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(00:53) - Where does competitive intel work best within a sales team?

(08:53) - Customer success as a differentiator 

(10:30) - Balancing the type and amount of competitive intel you share

(15:26) - The best question to ask competitive customers

(19:32) - Thoughts on ROI surveys

(31:01) - Picking up patterns in customer feedback

(33:13) - Sharing customer insights internally

(38:10) - Finding product market fit in a competitive market

Listen later? Here are the podcast links

Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df

Apple - https://podcasts.apple.com/us/podcast/nailing-the-transition-from-ic-pm-to-product-leadership/id1646061444?i=1000597440994