North Start Metric Clinic with John Cutler (Amplitude, Zendesk, Pendo)

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/north-start-metric-clinic-john-cutler-amplitude-zendesk/id1646061444?i=1000590065818

Listen on Spotify: https://open.spotify.com/episode/1Z4BgwyKssIx8s16nGuZ71?si=e9995f72d48541e9

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Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talk to John Cutler, Product Evangelist and Coach at Amplitude. John talks about how to think about your product strategy, measuring progress on your strategy with the North Star framework, and prioritizing day-to-day work with OKRs.

Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack - https://www.launchnotes.com/launch-awesome.

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Links:

* 17 North Star framework activities - https://miro.com/app/board/uXjVPf0HwEA=/

* The North Star framework "book" - https://amplitude.com/north-star

* John's Substack - https://cutlefish.substack.com/

* John on Twitter - https://twitter.com/johncutlefish

: Check out LaunchNotes: https://launchnotes.com

: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

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Show Notes:

(00:00) - Intros

(00:30) - Strategy starts with an opinionated view

(10:05) - Levels of certainty in our strategy

(16:26) - Measuring success in your strategy

(22:06) - Finding your North Star by "betting up"

(23:16) - Finding your North Start with "power prompts"

(27:44) - Measures vs metrics

(30:07) - How often does a North Star change?

(31:49) - Finding what influences your North Star metric

(39:41) - Open Q&A

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