Mastering product launches with Mary Sheehan (Adobe, Google, AdRoll)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Mary Sheehan (https://www.linkedin.com/in/maryshirleysheehan/) of Adobe (formerly Adroll and Google) about her upcoming book, The Pocket Guide to Product Launches. Mary also discusses the importance for product marketers to collaborate across teams, how to get customer insights and flexing the muscle of saying “no” as a marketer.

Links

• Mary on LinkedIn: https://www.linkedin.com/in/maryshirleysheehan/

• Mary’s book (coming soon): http://productlaunch.pro/

• Adobe’s Launch break-down: https://www.launchnotes.com/blog/how-they-launched-it-adobes-cloud-transformation

• Mary’s podcast, Women in Product Marketing: https://sharebird.com/h/product-marketing/s/women-in-product-marketing

• Mary’s favorite product right now: https://www.jasper.ai/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(03:00) - Mary’s book, The Pocket Guide to Product Launches

(06:19) - The importance of cross-team collaboration in product launches

(11:47) - Tracking the impact of a product launch

(27:40) - Tapping into user insights

(34:32) - Mary's Podcast, Women in Product Marketing

(39:01) - Flexing the muscle of saying "no" as a product marketer

(42:51) - Mary's favorite product right now