- DATE:
- AUTHOR:
- The LaunchNotes Podcast team
How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)
Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.
Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
Check out LaunchNotes: https://launchnotes.com
Join Launch Awesome: https://www.launchnotes.com/launch-awesome
Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRygCheck out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
Show notes
(00:00) - Introductions
(03:08) - The challenges with onboarding
(06:21) - Introducing the EUREKA framework
(08:28) - Creating an onboarding team
(14:44) - Understanding the user's definition of success
(24:06) - When your product solves multiple problems
(33:55) - Helping new users succeed with day-one action items
(40:40) - Keeping users engaged and motivated
(49:14) - Multi-level onboarding
(51:21) - What is the right amount of onboarding?
(54:13) - When to focus on self-serve onboarding at an early-stage startup
(55:52) - Identifying PQLs
Listen later? Here are the podcast links
Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df
