Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)

Listen later? Here are the podcast links

Spotify - https://open.spotify.com/episode/0zKS5ZLRz4ig5iayUm1af5?si=ecc5af46041b45df

Apple - https://podcasts.apple.com/us/podcast/nailing-the-transition-from-ic-pm-to-product-leadership/id1646061444?i=1000597440994

Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.

Links

• Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell

• Andy on TikTok: https://www.tiktok.com/@healthycompetition

• Andy’s competitive intel course: https://competitiveplaybook.com/

• Andy’s podcast and community: https://healthycompetition.co/

• Competitive intel tool: https://www.similarweb.com/

• A tool for helping you write better emails: https://www.lavender.ai/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
  

Show notes

(00:00) - Introductions

(02:27) - Building a competitive intelligence program

(05:13) - Should you focus on competitors? 

(14:54) - 3 sources for gathering competitive intel

(22:35) - Tips for building a win/loss program

(28:06) - Tips for ensuring customer research insights don’t go dormant

(35:17) - Thoughts on G2 and Capterra

(42:38) - Tips for requesting an interview

(45:23) - How do you learn about a competitor’s pricing model when they don't publish it on their website?

(48:24) - How does competitive intel change over the size and growth of a company?

(50:02) - Andy's course on competitive intel