10X your product marketing career using AI with Meghan Keaney Anderson (Jasper, Hubspot)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Meghan Keaney Anderson of Jasper (formerly of HubSpot) about how AI is changing the way marketers work, some of the hesitation around AI, and why it’s important to balance conviction with customer research when launching new campaigns.

Links

• Meghan on Twitter: https://twitter.com/meghkeaney

• One of Meghan’s favorite tools, Canva: https://www.canva.com/

• Meghan’s current company, Jasper: https://www.jasper.ai/

• Meghan’s previous company, HubSpot: https://www.hubspot.com/

• Check out LaunchNotes: https://launchnotes.com

• Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

Show notes

(00:00) - Introduction

(04:25) - The early days of building product marketing at HubSpot

(08:52) - How Jasper helps writers and content creators do their jobs

(12:43) - Hesitance around AI in marketing

(14:37) - Using AI to help kickstart the writing process

(22:21) - Using AI to sythesize and summarize long-form content

(28:52) - Building a community to help your customers

(35:13) - Balancing convinction and customer research when putting something out into the world

(37:30) - Meghan's favorite products